Drunk driving takes the lives of thousands of people each year. When impaired people make the decision to get behind the wheel, they’re risking their lives and the lives of others. There have been strides to try and stop drunk driving, like using taxis or rideshare services like Uber. Advertising explaining the dangers of drunk driving always informs the audience of how their lives can change in an instant if they choose to drive drunk. Despite these options and countless deterrents like hefty penalties, drunk driving still happens. So what new measures are being taken?